US Cellular

At US Cellular, I conceptualized and designed one-page advertisements highlighting the company’s First Responder Service. The goal was to communicate the service's key features—such as priority access, rugged devices, and nationwide coverage—in a visually compelling and accessible format for both print and digital use.

I developed clear, impactful layouts tailored to first responders, incorporating real-world imagery (e.g., police officers and firefighters) and concise messaging to resonate with the target audience. The designs balanced professional aesthetics with practical information, ensuring the materials effectively showcased US Cellular’s commitment to empowering public safety professionals.

This project demonstrated my ability to craft targeted messaging, create designs aligned with brand identity, and deliver high-quality collateral that engages and informs a specific audience.

Role: Senior Designer