MIDTOWN ATHLETIC CLUB

For Midtown Athletic Club, a state-of-the-art facility based in Chicago, I designed a campaign aimed at attracting younger members. The project focused on creating bold, dynamic posters that would stand out and resonate with a younger, more active demographic.

I used bold typography and vibrant visuals to give the campaign a modern and energetic feel, reflecting the club’s cutting-edge facilities and vibrant atmosphere. Each poster was designed to capture attention quickly while maintaining clear messaging that aligned with the club’s premium brand identity.

This project allowed me to push creative boundaries with typography and design to create an impactful, youthful appeal, helping Midtown Athletic Club connect with a fresh audience.

Role: Senior Designer